Not always doing SEO means relying on expensive experts who perform mysterious actions with unknown tools. Much of the SEO action consists of performing simple practices, most of the times neglected or sometimes completely absent.
Here are 10 simple SEO actions that you can also carry out in complete autonomy, aimed at improving your site's ranking on Google . Of course, if you want to do it directly, you'd better have a modicum of experience. Otherwise, it is best to turn to a digital consultant or SEO consultant.
1. Measure your positioning.
If you need to lose weight, you need to check up first. If you want to run the marathon, take a medical exam and in the first workouts measure your time, pressure and beats. Any action that is aimed at improvement requires that the state of the current situation is measured first, so that subsequent measures can compare with the future situation and understand the extent of the improvement.
If you want to improve the SEO positioning of your site, first check and measure your current positioning, so you will compare it with the positioning you will reach after; only then can you draw conclusions.
Not sure what or how to measure your website's SEO ranking? There is a very simple method: run the queries on Google that you find most interesting (the ones your target would do), and find out where the first of your pages appears, noting where it is. Create a grid in an electronic sheet, in which for each query of interest, write down the position of a page on your site today. After a few months, run the same queries again, and write down the new location.
For a more accurate measurement, you can contact a digital communication consultant, or if you want to learn what you need to do it yourself, you can ask me for a Digital Boost session on SEO, specific for measurements.
2. Review your target keywords
You have objective keywords, don't you? If you have already created your site in a workmanlike manner, then you have already optimized it on certain keywords: the target keywords. Which means you have already optimized the pages of your site, applying to be first on Google on certain search queries? If, on the other hand, you do not know what the target keywords are, you definitely need to review your site, your content, and your digital marketing.
In either case, reflect what has changed in your business and around you in recent months. If you have changed course in your business, or have introduced a new offer or a new product, then you must include (or change) your new target keywords on the site. Or your customers have changed habits, and have started to call your products or services with new terms, which perhaps you have never used on the site before.
Think back to your target keywords. And enrich the texts of the site accordingly.
3. System HTML issues
Over the past few months, if you have updated the site yourself with WordPress or something else and if you are not a good html, you may have introduced some small HTML problems to your site. You should also know that over time Google has become intolerant of some old HTML commands (such as <center> or the <meta> redirect command ). You need to fix these problems, which damage the ranking of your website.
Maybe you never checked if your HTML is correctly rendered in <H1>. In short, maybe your HTML pages should be arranged and optimized. Get them examined by an SEO specialist, and get advice on how to optimize them.
4. Check the user experience of your pages
Imagine being your "customer", and browsing your site looking for information. Would you find them easily? In a natural way? Then, try to do everything from a smartphone. Do you find the site simple and quick? Do you find the main information immediately? Or would you send it to hell after 30 sec? Here are 4 quick tips to improve the user experience of your web pages:
Few quick interventions to improve the user-experience of your site
- Put in the titles and introductions of the posts the right keywords , those that your audience really thinks and looks for, and not the terms that you coined within your company and that you use in your rooms.
- Double check the title and description of your pages, and make them appetizing and promising.
- Reread your texts and assesses whether optimize them: structural reducible better and, if necessary.
- Make pages faster . If there are unnecessary images, remove them; if there are necessary images, optimize them; if there are unused java script, remove them.
Read also: 3 digital marketing myths that we should dispel in 2020
5. Optimize content for users and for Google
Re-read the texts of your site and, for each content, be sure to clarify the fundamental point to your reader immediately. If your page serves to clarify a doubt, immediately provide the answer in the first few lines , and use the rest of the content to learn more. Don't use suspense, which works very well in novels, but that doesn't work on the web. Don't use circumlocutions, and don't go around the problem. Give the solution now.
Content structured in this way is not only more appreciated by your users, but also by Google's algorithms, and ranks better.
6. Create magnetic and captivating titles
The title is the first and most important lever that will push your user to read your content. The title of your content is also what will be presented in the Google search result, together with the titles of the other competing contents. Therefore, write it down very, very carefully and expertly. Write headlines better than your competitors write them. You do better .
There are specific techniques for writing an irresistible title. Conversely, there are ways of writing a title that literally make your user run away. Reread the titles of your content as they appear on Google. To see all the indexed pages of your site on Google, write the following in the search box, using the command "site:"
7. Find out about the latest news from Google's algorithms
A new and unedited version of Google’s indexing and positioning algorithm was launched. As a result, within a few days many sites have plummeted from their previously earned rankings, and other sites have surged to the top instead. Understanding the rationale behind this action has been quite complex.
Today the reasons behind this recent SEO "revolution" have become clearer. Today SEO optimized sites should certainly have some characteristics (those that make you splash in the first place), which perhaps until two years ago were not even considered.
8. Provide answers to users' questions
Write on your pages structured content with questions and answers, if it is compatible with your communication model. Next to pages written in a traditional way, in which you explain everything from start to finish, you also provide structured pages with sequences of short and clear answers to simple and naive questions .
9. Get valuable links from quality sites
Take a few hours of your week to build contacts and relationships with other sites, blogs, magazines, influencers, experts, etc. leading authoritative sites or blogs in your industry. You can find them easily on Linkedin or on Twitter. Build a partnership in exchange for links from their site to yours. Getting links to your site from other authoritative sites is one of the most effective practices for improving your ranking.
If you can get even a few high-quality links, your site will pop on top of Google on your election keywords.
10. Create your content with a strategy
Create a content strategy , aiming to be first on Google on specific terms.
How to do? Once you have established who your target is and what the problems it is looking for are, develop the themes that your target is looking for on your site , articulating them one by one. If you sell mountain backpacks, develop articles that tell of excursions in various areas, of various levels of difficulty. If you sell luxury items, explore the various possibilities of living in luxury, suggest different ways to spend money and live in glamour. Inspire your target.
You also maintain a connection with reality, the news, the season, the events. Stay informed (eg with Google Trends and Google Alerts) about what your users are looking for right now, and find a "hook" with your content. Google will notice your attention to current events, and will privilege your content over those who do not and, of course, over those who do not update the site. A nice advantage over the competition.
Read also: 5 tips to make your inbound marketing strategy more effective
10 a. continuously optimize and improve
If you've read this far, you've earned an extra tip: re-read your already published posts, especially those designed with an "evergreen" perspective in mind: update the texts and titles if things have changed; integrate text if a new theme has been added. Or reduce the text to make reading faster (think about your readers from smartphones), improve the texts by including new keywords or updating the ones already present. Optimize. Google notices if you have modified, updated, improved old articles, and rewards your care.
After a cycle of these interventions, measure your SEO positioning again after, say, two months, and compare it with the previous measures. What has changed? What has improved? What's not working? Based on what you notice differently, you will set your new SEO strategy, your new content strategy, your new Digital marketing.
Not always doing SEO means relying on expensive experts who perform mysterious actions with unknown tools. Much of the SEO action consists of performing simple practices, most of the times neglected or sometimes completely absent.
Here are 10 simple SEO actions that you can also carry out in complete autonomy, aimed at improving your site's ranking on Google . Of course, if you want to do it directly, you'd better have a modicum of experience. Otherwise, it is best to turn to a digital consultant or SEO consultant.
1. Measure your positioning.
If you need to lose weight, you need to check up first. If you want to run the marathon, take a medical exam and in the first workouts measure your time, pressure and beats. Any action that is aimed at improvement requires that the state of the current situation is measured first, so that subsequent measures can compare with the future situation and understand the extent of the improvement.
If you want to improve the SEO positioning of your site, first check and measure your current positioning, so you will compare it with the positioning you will reach after; only then can you draw conclusions.
Not sure what or how to measure your website's SEO ranking? There is a very simple method: run the queries on Google that you find most interesting (the ones your target would do), and find out where the first of your pages appears, noting where it is. Create a grid in an electronic sheet, in which for each query of interest, write down the position of a page on your site today. After a few months, run the same queries again, and write down the new location.
For a more accurate measurement, you can contact a digital communication consultant, or if you want to learn what you need to do it yourself, you can ask me for a Digital Boost session on SEO, specific for measurements.
2. Review your target keywords
